Are you ready to be a part of Cape Town's booming tourism industry?
Our FREE online Masterclasses will equip you with the expertise to thrive in this dynamic industry. Develop the skills you need to:
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Deliver exceptional service: Master the art of creating unforgettable experiences for visitors from all around the world.
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Craft captivating content: Learn marketing strategies to showcase your unique tourism offerings, grabbing the attention of global travellers.
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Build a powerful brand: Establish a tourism brand that reflects Cape Town's essence and resonates with your target audience.
Learn Your Way
Whether you're a student or business owner, now you can learn at your own pace...anytime, anywhere!
Each Masterclass covers specific areas of the tourism industry. Even though we recommend you start at the beginning with Business Basics, the choice is entirely yours.
Welcome to Your Masterclass Series
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Business Basics Masterclass
CourseThis masterclass equips you with revenue management, pricing strategies and legal knowledge to thrive in the Cape Town market. Whether you're new or want to upskill, this is your foundation for success.
Free
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Marketing Basics Masterclass
CourseMaster essential marketing skills in this dynamic masterclass. Explore branding, a simple yet effective marketing model, and online strategies for business success.
Free
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Branding Basics Masterclass
CourseHarness the power of the Cape Town Tourism brand and access exclusive research revealing 6 secrets to attracting your ideal visitor. Discover a proven brand-building blueprint for explosive growth in no time!
Free
Get Your Certificate Today!
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Unlock a world of exciting new possibilities
Our Sponsor
This Masterclass Series was brought to you by the generous support of the Tourism Marketing South Africa (TOMSA) Collaborative Fund.